Forecasting in the Consumer Electronics Industry
By Erik Almadrones Director, Advanced Analytics Consumer Technology

For consumer electronics (CE) manufacturers and retailers, constant, rapid innovation leads to a shorter product lifecycle and uncertainty about the future. Add in stiff competition across categories and a frequently-changing economic environment, and business planning becomes a real challenge. To ease that burden, our Advanced Analytics team can develop forecasts to identify what drives consumer demand in CE categories.

This solution takes hundreds of potential demand drivers — including consumer purchase dynamics, economic factors, product pricing and distribution information, and more — and identifies the factors that best predict changes in purchase behavior at the point-of-sale. Incorporating both our analytical expertise and our deep knowledge of the technology industry, it estimates where those factors will be in the future. The result is an objective, fact-driven forecast that can serve as the basis for our clients’ business planning efforts.

Among manufacturers and retailers, multiple planning processes often occur simultaneously among sales teams, marketing teams, supply chain teams, and other stakeholders. Our forecasting solution enables these teams to collaborate more effectively by providing a “single version of the truth” around which these teams can focus. As a result, companies can significantly stream­line the strategic planning process. Demand-based forecasting and other Advanced Analytics solutions can become part of our clients’ DNA, addressing critical issues with practical insights.

For more information about what sets our Advanced Analytics solutions apart, please contact Charles Camaroto at 866-444-1411 or email contactnpd@npd.com.