Home    |    Solutions Overview    |    The NPD Advantage    |    Our Expertise    |    Advanced Analytics Team    |    npd.com

Whatever obstacle challenges your business, Advanced Analytics
can address it. Our solutions cover these critical areas:

Price Evaluation
Make informed pricing decisions. Understand price sensitivity and the impact of price changes relative to your portfolio and key competitors.
  • Base price elasticity
  • Cross price elasticity
  • Price gap
  • Price threshold
Price Evaluation can answer questions such as:
  • How will price increases or decreases impact my sales and profit?
  • How should I price my products versus other products within my portfolio and versus the competition? What are the optimal price gaps?
  • Are there key price points where I can maximize volume?
  • Are there major price thresholds where there is significant volume risk?
  • How sensitive are my products to price changes versus other products in my own portfolio and among competitors? Are they elastic or inelastic, and what does that mean?
Forecasting
Plan for the impact of future market size and growth on your current and future business plans. Understand what drives change.
  • Market outlook summary
  • Time horizon forecast — one to three years
  • Key drivers and "Due To" analysis
  • Forecast scenarios
Forecasting can answer questions such as:
  • Where should I focus investment to capitalize on expected growth trends? What segments or products will drive growth?
  • How will key economic factors affect the forecast over the short term?
  • How will generational trends impact my brand over the long term?
  • What are causes forecast changes? How much of that change is due to price, economic indicators, marketing support, etc.?
  • What local area of the country is more likely to grow compared to other areas?
Market Evaluation
Improve program execution and future spending mix allocations. Understand performance of all marketing programs relative to each other.
  • Marketing mix
  • Media mix
  • Promotion evaluation
Market Evaluation can answer questions such as:
  • How much incremental volume does my marketing support generate?
  • How effective is one marketing program versus another? What is their ROI?
  • Is my media plan/copy effective, or should I change the programming mix?
  • Should I change the cadence of my promotion strategy? Do I stack events or run them independently?
  • What is the halo effect of one brand's advertising on another in my portfolio?
Test & Learn
Select the best product or support program before investing resources. Assess performance in a controlled environment.
  • Test and control selection/test evaluation
  • Matched market/matched store test
Test & Learn can answer questions such as:
  • What is the right test approach to evaluate my marketing program before I roll it out nationally? How do I select the right test and control market(s)? How do I ensure other market factors do not influence my test?
  • How can I measure ROI at the local level?
  • What media options can increase my reach and penetration?
  • How can I ensure new product success?
Opportunity Identification
Identify what drives brand and category growth or decline. Profile your brand and gauge relative health compared to category and competition.
  • Performance drivers
  • Brand and category development index
  • Store clusters (product assortment, price attributes, and more)
  • Demographic and geographic profiling
Opportunity Identification can answer questions such as:
  • What factors drive category growth or decline?
  • How does my brand's health compare to my competition and the category?
  • What product assortments support growth?
  • How can I best tailor my marketing support to the local level?
  • What brands and products are most affected by demographic /ethnic factors at the local level?
  • From which competitor can I source volume, and what are the leverage points?
Consumer & Shopper Behavior
Understand consumers' changing buying habits and attitudes toward brands and products. Assess performance and brand composition relative to competition.
  • Consumer tracking metrics
  • Source of volume/buyer flow analysis
  • Brand-switching
  • Segmentation
Consumer & Shopper Behavior can answer questions such as:
  • Who are the loyal buyers of my brand? What is their propensity to buy other brands?
  • What is the market structure of my category, and what is the decision hierarchy?
  • How do my brand and the competition cluster against key purchase and product attributes?

Contact us for more information

First Name:

Last Name:

Company:

Phone:

Email:

© 2012 The NPD Group, Inc